What is Internet Marketing?
With research confirming that 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines.
System Revivers Search Engine Marketing solutions are designed to get the client's Website noticed when potential buyers are searching on the major search engines for the products and services they have to offer. We achieve this by targeting the major search engines and directories in order to drive self-qualified prospects to the client's site - the specific audiences that are looking for the client's products and/or services.
Each of the major U.S. relevancy-based search engines uses a unique methodology, algorithm or formula to determine a Website's relevance to keyword queries. Relevance requirements are dynamic and evolve rapidly -- dozens of new positioning challenges arise on a weekly basis. Combine all these factors, and achieving and maintaining high rankings on the relevancy based search engines is a complex target to hit.
System Revivers will naturally optimize your Website to ensure that your Website achieves and maintains high rankings for your keywords and in the Internet's leading search engines and directories (Google, Yahoo, MSN, etc.).
System Revivers will analyze your Website files and perform a comprehensive keyword analysis to identify the most effective keywords for your search engine positioning campaign.
Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign.
The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.
Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, System Revivers will perform the content enhancement phase of the search engine optimization process.
As the title implies, content enhancement involves the modification of Website content. During this phase of the process, System Revivers will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.
Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. System Revivers has years of experience in constructing site content in a search engine friendly format.
Effective code writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.
Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.
Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your site’s ability to generate search engine traffic.
Web Page and Directory Submission
The final step in the search engine optimization process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines. System Revivers hand submits all pages into search engines and directories.
Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. System Revivers ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.
System Revivers further differentiates itself from other search engine optimization firms by providing advanced analytics on an ongoing basis. Our analytical services extend far beyond just counting clicks from search engines.
On a quarterly basis, System Revivers internet marketing clients receive positioning reports and a detailed traffic analysis report. At System Revivers, we don't believe search engine optimization is a one-time effort. We make it our mission to ensure that your search engine marketing initiatives continue to yield a substantial return on your initial investment.
Pay Per Click
Also known as Pay For Performance or Search Advertising. Pay Per Click advertising gives advertisers the possibility of having their Web Site appear on the Search Engine results pages of certain Search Engines. The position of the Web Page is decided on a bidding system where advertiser's pay for being positioned at the top of the page. Payment is then made at this rate every time someone clicks on the link, which takes them to the advertiser's website.