The following are Social Media Modules and Monthly processes for managing each module. Modules can also be setup for management by Customer personnel. Goals and objectives for each module should be predefined to allow for measuring performance. Not every module is applicable to every business and modules can be done on a phased-in approach based on budget and resources.

Facebook – Monthly Program
• Setup Facebook account
  • Once 25 Friends established,
     create business URL (www.facebook.com/YourCompanyName) if available
• Encourage customer employees to link their personal account and
     recommend to their friends
• Develop coupon for give-away
• Broadcast one to two Facebook entries a week
    • Events, Specials, Tips, etc.
• Manage visitor comments (remove unwanted comments)
• Link from website to Facebook (Facebook icon on site)
• Link from Facebook to website
• Provide monthly statistics
   • Number of Broadcasts sent
   • Number of Fans
• Benefits of Using Facebook
   • Generate an on-going following for your services
   • Keeping Name in front of consumers
   • Offer coupons & Specials
   • Respond to Fan comments

Twitter – Monthly Program
• Establish Twitter URL (up to 15 characters – e.g www.twitter.com/YourCompanyName)
• Setup 100 initial twitter accounts
   • Either based on location or industry or both
• Broadcast a twitter message 3 times a week
   • Customer provide specials (one per week – 4 weeks worth needed)
   • Customer provide 4 content messages
• Link from website to Twitter (twitter icon on site)
• Provide Monthly Statistics
  • Broadcast Sent
  • Number of Twitter Followers
• Benefits of using Twitter
  • Quick & easy access to promote daily specials and tips
  • Keeps Your Company Name in front of consumers

FourSquare - Monthly Program
• Setup FourSquare Location
• Link from website to FourSquare (FourSquare icon on site)
• Provide monthly statistics
• Number of Check-ins
• Benefits of Using FourSquare
   • Keeping Name in front of consumers
   • Offer coupons & Specials
   • Respond to Fan comments

Blog – Monthly Program
• Initial Blog setup using Wordpress
  • Blog as part of existing website
• Broadcast one blog per week
  • Customer provides content (4 sets each month)
• Manage visitor comments
• Provide Link from web site to Blog
• Link from Blog to Twitter & Facebook accounts
• Provide Monthly Statistics
  • Page views
• Benefits of Blogging
  • Improves Search Engine Ranking
  • Vehicle for providing articles and information relevant to your business

Newsletter – Monthly Program
• Setup a Constant Contact Account
  • Upload Customer client email accounts (up to 500)
• Develop outline for look and content of Newsletter (1 page)
• Provide Links from Newsletter to Facebook & Blog
• Publish one newsletter per month
  • Work with customer to develop articles and news items
  • Write news articles and items
• Provide Monthly Statistics
  • Number email accounts sent to
  • Number of clients that opened newsletter
  • Number of links on newsletter followed
• Benefits of a Newsletter
  • Keeping Name in front of consumers
  • Offer coupons & Specials
  • Vehicle for providing articles and information relevant to your business

Additional Services

YouTube Video
• Professional 1 minute video created
  • Linked to your Website
  • Video Linked or placed on your web site
• Slide presentation (6-8 slides) video with professional voice over
  • Linked to your Website
  • Video Linked or placed on your web site

Press Releases
• Professionally written and distributed to internet and local media outlets

Linkedin Account
• Setup Linkedin account